---
title: "Customer analysis"
description: "Customer profitability across revenue, contribution margin and payment behaviour."
url: https://support.sapera.io/en/articles/727-customer-analysis
collection: "SaperaBI"
updated: 2026-10-09
language: en
alternates: [da]
---

# Customer analysis

Customer profitability across revenue, contribution margin and payment behaviour.

The **Kundeanalyse** (Customer analysis) tab shows customer profitability all in one: what they buy, what they contribute, and how they pay.

## What the page shows

-   Revenue, contribution margin and margin percentage per customer.
    
-   Number of orders, open receivables and overdue amounts.
    
-   A field selector to split by **Kunde** (customer), **Kundenavn (org)** (customer name), **Kundekategori** (customer category, default), **By** (city) or **Betalingsbetingelse** (payment terms).
    

## How to use it

-   Use the field selector to change the split.
    
-   Narrow down with the date slicer (default: last year), **Org. enhed** (org. unit) and **Kundekategori** (customer category).
    
-   Compare profitability with payment behaviour.
    

## Good to know

-   Archived and deleted customers are not included.
    
-   You only see data for the departments you have access to in Sapera.
    

## Related

-   [ABC customers](https://support.sapera.io/en/articles/725.md)
    
-   [Receivables & payables (posted)](https://support.sapera.io/en/articles/711.md)
    
-   [Glossary — terms and abbreviations in SaperaBI](https://support.sapera.io/en/articles/732.md)