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ABC customers

Which customers drive your contribution margin (ABC/Pareto).

The ABC-kunder (ABC customers) tab ranks your customers by contribution margin, so you see which few drive most of it — and which cost more than they bring in.

What the page shows

  • A Pareto curve of the customers' contribution margin.

  • ABC segmentation: A (top 80%), B (next 15%), C (last 5%), D (loss-making).

  • A list of the most loss-making customers (class D).

How to use it

  • Use the segmentation to nurture the A customers and review the terms for D.

  • Click into a class to see the customers behind it.

  • Pick a fiscal year at the top (defaults to the current year) — the Pareto, segmentation and lists recompute for the selected year.

Good to know

  • Class D = customers with negative contribution margin.

Related

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