The Kundeanalyse (Customer analysis) tab shows customer profitability all in one: what they buy, what they contribute, and how they pay.
What the page shows
Revenue, contribution margin and margin percentage per customer.
Number of orders, open receivables and overdue amounts.
A field selector to split by Kunde (customer), Kundenavn (org) (customer name), Kundekategori (customer category, default), By (city) or Betalingsbetingelse (payment terms).
How to use it
Use the field selector to change the split.
Narrow down with the date slicer (default: last year), Org. enhed (org. unit) and Kundekategori (customer category).
Compare profitability with payment behaviour.
Good to know
Archived and deleted customers are not included.
You only see data for the departments you have access to in Sapera.
