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Margin bridge

Why your contribution margin changed since the same period last year — volume, mix and price.

The Margin-bridge (Margin bridge) tab explains why your contribution margin changed compared to the same period last year, split into three causes.

What the page shows

  • A waterfall chart: DB sidste år (margin last year) → Volumen (volume) → Mix → Pris (price) → DB i år (margin this year).

  • A key-figure card with the margin, the base (last year), the margin change and the three effects.

  • A table of margin, base and margin change per category and product, sorted by change.

How to use it

  • Pick Regnskabsår (fiscal year) at the top (defaults to "Indeværende år", the current year) and optionally a Periode (period).

  • Narrow down with Afdeling (department) and Kategori (category) to zoom in.

  • Read the waterfall from last year to this year: each step shows what explains the change.

Good to know

  • Volume: the change in revenue multiplied by last year's margin percentage — so revenue-based, not number of units.

  • Mix: a shift in sales between categories with different margin percentages.

  • Price: the change in margin percentage within the categories.

  • The comparison is always with the same period last year.

Related

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